“… Living only for the moment, turning our full attention to the pleasures of the moon, the snow, the cherry blossoms and the maple leaves; singing songs, drinking wine, diverting ourselves in just floating, floating; … refusing to be disheartened, like a gourd floating along with the river current: this is what we call the floating world..”
— Asai Ryōi, Ukiyo monogatari (浮世物語 “Tales of the Floating World”, c. 1661)